|Project||wasteCAT carbon emissions application|
Mandalay Technologies commenced as a weighbridge software company and today has 350 clients worldwide, with its technology used in more than 200 Council sites Australia-wide. Mandalay Technologies entrusted the strategic marketing direction of its first-to-market carbon emissions application, wasteCAT, to Thought Bubble because of the unique market opportunity and complex concepts involved in communicating the offering.
Thought Bubble worked closely with Mandalay Technologies’ Managing Director, the technical and sales teams, and digital agency, josephmarks (designers of the Myspace site) to produce a launch website timed to coincide with industry briefings and presentations. Thought Bubble’s strategic messaging is featured across all wasteCAT internal and external communications including website, video, print advertising, client case studies, press releases and conference material.