|Project||B2B print advertisement series|
For many years Shine Lawyers has enjoyed a strong market presence in the personal injuries space. More recently, the law firm has added professional negligence to its area of practice. Shine briefed The Project Room and Thought Bubble to develop a series of full page business-to-business print advertisements to target Chartered Accountants as key referrers of professional negligence business. The advertisements were to be distinctly different to Shine’s direct-to-consumer communication which features environmental advocate, Erin Brockovich. The series of advertisements was to feature a running theme of expertise and results – values that would resonate with both the referrer and the client.