Posts Tagged: marketing

How tenders and bids have changed: observations from a veteran

With 17 years experience in the industry, Thought Bubble is now into its fifth generation tender and bid cycle.  We look at how this growing discipline is evolving into a corporate necessity. How tenders and bids have changed – where we have come from Gone are the days when contracts and deals were sealed over…

Managing the tender process – are you in fight or flight mode?

You’re jumpy, with raised heartbeat and blood pressure…fear, tension and fatigue consume you.  And then, the impulse to move and be busy transports you to a hyperactive state; followed by a collapse into an alert tiredness again. If this ‘episode’ sounds strikingly familiar then chances are you’re part of a tender or bid team. This…

Marketing in tough times: time to take a different approach

In tough economic times it’s tempting to lay low, cut costs and ‘hope for the best’.  Yet is cutting marketing to meet short-term financial objectives at the risk of losing market to your competitors worth the gamble? If you need convincing, there have been numerous studies undertaken which all point to the same conclusion: Companies…

Why the ideas man always gets the kudos

The role of branding in the product development process is crucial to beating the competition and winning a place in the mind of the consumer. Mind share is now just as important as market share! But before you bolt to brief the ad agency, take a breather. Good ideas come to fruition from insightful planning….

I see your point: the persuasive power of visual communications

The power of imagery to transcend the boundary between the outside world and what is happening inside us is well known. Extensive research has demonstrated that viewing both real and imagined objects, pictures or scenes have almost identical properties in the workings of the mind. Imagery in print works in a different way to verbal…

Collateral damage: how to cut through the clutter of competition

In a fast-paced world the sheer volume of competition means marketing managers are more accountable than ever for “cutting through” the clutter to get their message across. So how do you effectively capture your “voice” and communicate your message about your products or services? Generally, if you begin with the ‘benefits’, you’ll find your message…