The Hook – a blog about bids, tenders, proposals and other insights

Many communicators and business development professionals are learning how to add greater value to their companies’ marketing and sales processes, and how they can play a direct role in helping organisations compete more aggressively in a complex and competitive landscape.

The Hook delves into the topic of bids, tenders, proposals and other organisational communication strategies being applied by companies across the world, We look into current practices and emerging trends of how companies go to market with clarity and confidence – and in the process strengthen their proposition, and bolster their growth strategy.