The Hook

Communication plays a direct role in helping organisations compete more aggressively in a complex and competitive landscape. We share our insights into how communication tools are currently being applied in the world of marketing and business development.

Tenders and funding applications – the merging of two worlds

The response to domestic and family violence, long-term unemployment and the rise of chronic disease are just a few examples where non-government organisations and private enterprise are stepping in to help governments take positive action. This has seen the contracts landscape shift once again with the merging – or morphing – of disciplines. The traditional commercial tender format, with its focus…

What are listicles and 5 reasons to use them

 Journalism and blogging has a new lexicon. At long last the short-form of writing that uses a list as its thematic structure, and which features a cardinal number in its title – now has a title of its own in the Oxford Dictionary. It’s called the listicle (part list, part article). Listicles are as old as…

7 effective ways to use infographics

Infographics Content is on rise, with more than 90 percent of Business2Business marketers using content marketing to engage with clients, stakeholders and employees.  But as we all know, content is only useful if it is presented well. A successful content marketing strategy combines strong technical knowledge with creative writing skills and visual content methods to…

Communicating during redundancy or restructure requires an authentic leader

It really seems as though staff lay-offs have gone viral. And while economic conditions are placing enormous strain on cash flow and business focus, organisations are invariably responding with strategies to cut costs by downsizing their existing staff and limiting investments. It’s difficult to engage with staff in a climate of fear, where cuts to consultancy…

Reclaim your calm: 5 tips to help you stay sane during a major bid

Bids, tenders and proposals.  Whatever shape or form, they’re a tough demand with unforgiving deadlines where winning is everything. If you’re under excessive stress, don’t risk your team’s energy and sanity – reclaim your calm! Here are 5 tips to help you stay sane during a major bid to get you and your team moving…

Tender industry trends – then and now

10 years ago when people asked what I did for a living they gave me a blank stare when I said I was a tender consultant. I gave up explaining after a while and described my role being as the persuasive writer in the marketing department.  Tender industry trends The industry has come a long…