Marketing communications

Strategy that points the way

Competitive positioning is the basis of a company’s entire go-to-market strategy.  It helps to define the brand, and guides marketing, communications and sales strategies.

Thought Bubble offers a range of services to companies seeking to gain a foothold and traction in the market. We help companies position and grow their brand into market leaders by ensuring every key message is captured and conveyed persuasively and effectively. We can help you devise the most effective strategies for shaping perceptions, influencing customer behaviour and building valuable relationships.

Key messages that differentiate

Thought Bubble produces powerful copy and key messages that effectively clarify your strategic positioning, with compelling and engaging messages that can be applied across a range of marketing communications materials, including:

  • Brand strategy and campaigns
  • Capability statements
  • Corporate credentials
  • Marketing collateral, brochures
  • Tenders, bids, submissions, proposals
  • Corporate magazines
  • Online content.

Technical writing with creative flair

Quite often, it is difficult for those working at the coalface to communicate technical information into simple business language. One of our unique strengths is the ability to quickly become a subject matter expert, taking complex, technical or industry ‘jargon’ and translating it into plain English.

We also provide tender, bid and proposal services and corporate communications.

 

Articles from our Blog that may interest you

The value of a business capability statement

Goodbye ‘push marketing’. Brand journalism is on the rise 

Marketing in tough times: time to take a different approach

Why the ideas man always gets the kudos

I see your point: the persuasive power of visual communications 

Collateral damage: how to cut through the clutter of competition 

Building brand equity part I: long live the brand

Building brand equity part II: driving brand value

Creativity on demand: finding the inspiration

Web publishing trends every marketer should know

The future of new media today