The Hook

Communication plays a direct role in helping organisations compete more aggressively in a complex and competitive landscape. We share our insights into how communication tools are currently being applied in the world of marketing and business development.

Strategy in professional services firms. What to do (or not do?)

by Nyree McKenzie Heading to Harvard – Lessons Shared from Harvard Business School’s “Leading Professional Services Firms“ program. ALIGNING STRATEGY AND ORGANISATION With limited resources, strategy is as much about what you won’t do as much as what you choose to do. When firms are faced with the classic firm equity model where management (or…

When professionals have to manage

By Nyree McKenzie Heading to Harvard – Lessons Shared from Harvard Business School’s “Leading Professional Services Firms“ program. ALIGNING STRATEGY AND ORGANISATION You know the type. You probably have one in your office. Or it could well be you.  The ‘producing manager’ – he/she who is torn between doing the work, and being expected to lead….

Goodbye ‘push marketing’. Brand journalism is on the rise

Hurrah! It was tipped as being an ‘emerging trend’ but finally…the marketing copywriter (he or she who is charge of content marketing), has an industry recognised title of ‘brand journalist’, according to analysts. It makes sense.  Journalists have always been accomplished at telling stories, but the direct relationship with customers through social formats and digital…

How tenders and bids have changed: observations from a veteran

With 17 years experience in the industry, Thought Bubble is now into its fifth generation tender and bid cycle.  We look at how this growing discipline is evolving into a corporate necessity. How tenders and bids have changed – where we have come from Gone are the days when contracts and deals were sealed over…

Managing the tender process – are you in fight or flight mode?

You’re jumpy, with raised heartbeat and blood pressure…fear, tension and fatigue consume you.  And then, the impulse to move and be busy transports you to a hyperactive state; followed by a collapse into an alert tiredness again. If this ‘episode’ sounds strikingly familiar then chances are you’re part of a tender or bid team. This…

Tips for writing better tender responses – don’t cut and paste

Having worked for many years helping companies respond to ASX-listed, government and Defence tenders, the most common faux par I come across is the ye olde cut and paste syndrome.  And yes, tenders are time consuming…(here’s the “but”) But…no matter how good your processes are, or how thorough your planning is…or how easy to use…